Why ABABA exists.
Built from inside the music industry so creativity can breathe.
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ABABA’s story begins with Dawit N.M. He started out bussing tables and cleaning bathrooms, but spent his nights making notes for music video treatments. His early work with Mereba created a breakthrough moment that led to collaborations with Charlie Puth, Stephen Curry, The New Yorker, Comcast, and more. Along the way, Dawit noticed a recurring problem: budgets were often spent on the big hero pieces while the social-first assets that carry a release were treated as an afterthought.
In today’s unforgiving social-media landscape, that disconnect is more damaging than ever. The smaller pieces are what keep momentum alive before, during, and after a release. Neglect them, and the campaign stalls. The artists and labels that solve this challenge will shape the next generation of music-driven content.
That’s why ABABA was built.
We partner with artists, labels, and creative teams to ship high-quality creative at the pace modern releases demand. Our process is simple: we help define the visual direction, collaborate with production partners to capture the right assets, and then use our in-house editors, designers, animators, and visual artists to package everything for every platform.
Once a release goes live, the work doesn’t stop. We continue building on the creative foundation, adapting assets, extending campaigns, and ensuring every touchpoint stays consistent with the artist’s story and audience expectations.
ABABA exists to help artists and their teams build their visual world with the same intention they bring to every other part of a release.
Trusted by teams who move fast.
Working with them was easy as A-B-A-B-A!
Good lord you guys are good man. Loving everything you’re doing.
We loved everything. It’s rare for our artist to have so few comments on the creative, so you guys definitely nailed it. We loved all the extra creative touches.
I appreciate having the opportunity to work with such talented professionals making my vision a reality.
Ababa has been pivotal to our creative content execution for our artists. Their execution of big ideas is incredibly impressive and they deliver a tremendous amount of work very quickly.
